ASKK was founded in 2018 by two industry veterans with a passion for clothing and a desire to cut through the industry's noise.
We’re longtime colleagues turned lifelong friends, bonded by a love of denim and a frustration with fleeting fashion trends. We believe in creating timeless, core pieces that belong in every wardrobe. Our clothes are real, not radical. Whether you’re pairing our jeans with a statement piece or keeping it classic with a tee, it’s all about making it your own—that's what matters most to us. At the heart of our brand is fit and quality. After all, it doesn’t matter how cool a pair of jeans looks if it doesn’t fit right. We craft with the finest Japanese and American fabrics and proudly produce 99% of our collections in Los Angeles. We’re here to make timeless pieces that fit effortlessly into your style, your way.
WHO WE ARE
We’re not ones to talk much about ourselves, but we want you to feel confident in our brand.
AS: With over 17 years in the fashion industry, Andrea has built her career on understanding what consumers really want. She’s worked with iconic brands, including launching Rag & Bone’s direct-to-consumer business, always staying focused on creating clothes people genuinely love—never chasing trends or runway hype.
KK: Katrina, on the other hand, is a true denim expert. She started her career as the very first employee at J Brand, helping to launch one of the most iconic denim brands. Later, as Rag & Bone’s first denim designer, she helped create and shape their denim category into a cornerstone of the brand’s success. Together, we bring a shared love of creating timeless, wearable pieces that fit seamlessly into your life.